
BANANA PASSA
Banana Raisins
CLIENT
Banana Brasil
AGENCY
A10 - Ideas that transform
YEAR
2019
DISCIPLINES
Packaging
TECHNICAL SHEET
Design, 3D and Motion: Gustavo Virgilio
Coordination: Guilherme Albuquerque
Creative Director: Margot Takeda
Finalization: Rafael Fazani and Eduardo Goes
The revitalization of Banana Passa's packaging, the first and most iconic product of Banana Brasil, aimed to update the brand's image while maintaining its essence of simplicity and naturalness. The goal was to combine modernity and authenticity, aligning the visual identity with the brand's positioning of healthy products that value natural ingredients.




DESIGN INSIGHT
To highlight the simplicity and authenticity of Banana Passa, the new packaging was designed with a focus on highlighting the main ingredient. The regular line adopts a vibrant yellow color, ensuring visibility on the shelves, while the organic line in snack format uses a kraft tone, reinforcing a more natural aesthetic. The fruit is the visual center of the packaging, accompanied by the banana leaf, an iconic element that has become a symbol of the brand's visual identity. This approach combines modernity and tradition, conveying the brand's care for its products and its commitment to a healthy portfolio.


