top of page

CARNEGIE BR

Carnegie BR

CLIENT

Carnegie Brasil

AGENCY

YEAR

2021

DISCIPLINES

Visual Identity

TECHNICAL SHEET

Design and Motion: Gustavo Virgilio

Coordination: Glicério Rocha

Creative Director: Margot Takeda

Finalization: Fernando Gorgoll

Carnegie Brasil, an e-learning platform for English language teaching with advanced technology from Carnegie Mellon University, sought a visual identity that would blend academic tradition with technological innovation for the Brazilian market.

Carnegie_BDA_09.png
Carnegie_BDA_01.png
Carnegie_BDA_03.png
notebook2_low.png

DESIGN INSIGHT

The main challenge was to "tropicalize" a globally recognized brand, adapting it to the cultural and visual context of Brazil. Inspired by the symbol of a coat of arms, we created a visual identity that conveys solidity and tradition, with a touch of innovation. The brand's "C" is designed as a graph, suggesting evolution and the use of data to enhance learning, reinforcing the platform's technological and scientific expertise. The identity is further enriched with a visual palette that allows for variations of the symbol, providing flexibility while maintaining a modern and impactful look.

Carnegie_BDA_06.png
Stationery_Carnegie900.png
Carnegie_BDA_05.png
Carnegie_BDA_08.png
Carnegie_BDA_02.png
bottom of page