
CARNEGIE BR
Carnegie BR
CLIENT
Carnegie Brasil
AGENCY
YEAR
2021
DISCIPLINES
Visual Identity
TECHNICAL SHEET
Design and Motion: Gustavo Virgilio
Coordination: Glicério Rocha
Creative Director: Margot Takeda
Finalization: Fernando Gorgoll
Carnegie Brasil, an e-learning platform for English language teaching with advanced technology from Carnegie Mellon University, sought a visual identity that would blend academic tradition with technological innovation for the Brazilian market.




DESIGN INSIGHT
The main challenge was to "tropicalize" a globally recognized brand, adapting it to the cultural and visual context of Brazil. Inspired by the symbol of a coat of arms, we created a visual identity that conveys solidity and tradition, with a touch of innovation. The brand's "C" is designed as a graph, suggesting evolution and the use of data to enhance learning, reinforcing the platform's technological and scientific expertise. The identity is further enriched with a visual palette that allows for variations of the symbol, providing flexibility while maintaining a modern and impactful look.




